Case study · 03 · Feedback SaaS

Professional Project

Zimdle — private feedback & performance monitoring

Full-stack Developer · Laravel · Stripe Cashier · JavaScript / AJAX · Charts · Twilio · DomPDF

Zimdle private feedback analytics dashboard
PrivateFeedback routes to the owner, not a public feed
InsightsTrend charts, criteria templates & benchmarking
4 actionsSubscribe, change, resume and cancel subscription plans
Website ↗

Production project — source code private. Laravel 5.3 experience is commercially useful for legacy SaaS, subscriptions and payment work.

01 Overview

Public review sites give owners delayed, unfiltered signal. Zimdle needed structured private customer feedback and performance monitoring so owners could act on trends without waiting for social-media blowback.

02 Project Context

The local codebase is Laravel 5.3 with Stripe Cashier subscriptions, AJAX dashboard charts, DomPDF reports, Twilio SMS alerts, criteria/templates and enterprise comparison tools. Older Laravel is treated as useful production experience — not a weakness — alongside modern Laravel work elsewhere.

03 My Role

  • Built a structured private feedback workflow that routes responses to the business owner and representatives.
  • Implemented dashboard analytics: feedback history, criteria averages, time-period charts and competition/benchmark charts.
  • Added PDF reports, email/SMS alerts for low averages, and scheduled report jobs.
  • Shipped Stripe subscription plans (subscribe, change, resume, unsubscribe) gated behind subscription middleware.
  • Delivered AJAX-driven UI for templates, criteria, business profiles, galleries and enterprise compare.

04 Technical Challenges

AJAX charts without a public feed

Feedback had to stay private to owners while still powering history, criteria averages, time-period trends and competition charts. Chart endpoints and the AJAX dashboard needed to aggregate scores without exposing individual responses on a public wall.

Stripe plan lifecycle

Four subscription actions — subscribe, change, resume and cancel — sit behind plan middleware. Features such as reports and enterprise compare had to remain gated when a business paused or switched plans, without breaking in-flight feedback capture.

Twilio alerts that operators can act on

Low-average scores trigger email and Twilio SMS, with scheduled PDF jobs for owners who do not live in the dashboard. The challenge was routing the right alert to the right representative without turning every score into noise.

05 What I Built

Payments

Stripe subscription plans (subscribe, change, resume, unsubscribe) gated behind subscription middleware.

Background Jobs

Scheduled PDF report jobs and low-average email/SMS alerts so owners who do not live in the dashboard still get signal.

Security

Feedback stays private to owners and representatives. Chart endpoints aggregate scores without exposing individual responses on a public wall.

Zimdle analytics charts
Illustrative analytics surface — charts represent product capability, not live KPIs.

Feedback loop

Verified product loop from feedback controllers, chart endpoints, DomPDF reports and Twilio alert jobs.

SaaS surface map

Templates & criteriaCustom feedback templates with per-criteria scoring
Dashboard chartsHistory, averages, time-period and competition charts
Stripe plansSubscribe, change, resume, unsubscribe with plan gates
Enterprise compareMulti-business compare reports and push notifications
Zimdle SaaS flow including Stripe and enterprise compare
Capability flow covering billing, analytics and alerting.

06 Results / Impact

Full-stack SaaS delivery across structured private feedback, analytics, reporting and operational alerts — including 4 Stripe subscription lifecycle actions (subscribe, change, resume, cancel) gated behind plan middleware.

Impact: owners get private customer signal with trend charts, PDF reports and Twilio/email alerts instead of relying only on public social reviews.

  • 4 Stripe subscription lifecycle actions gated behind plan middleware.
  • Private feedback routed to owners with trend charts, PDF reports and Twilio/email alerts.
  • Structured private signal instead of relying only on public social reviews.

08 Technology

  • Stack: Laravel 5.3, JavaScript, jQuery, AJAX, Bootstrap, Sass, Git, JSON
  • Integrations: Stripe Cashier, Twilio, DomPDF, c-pchart chart generation, push notifications
  • Product surface: private feedback, criteria/templates, charts, PDF reports, alerts, enterprise compare
Laravel 5.3StripeJavaScriptAJAXChartsTwilioDomPDFSaaSAnalytics

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